The right next message for every customer. Proven against what you send today.
Segments and journeys send the same message to thousands of people. Zelara works on top of the CRM you already run and plans the next step for each customer.
You bring the ideas. Zelara makes them go further.
Your ideas are what perform. Zelara turns one brief into on-brand variants for every channel, and nothing goes out without your sign-off.
No team can build a journey for every customer. With Zelara, you don't have to: you build the library, Zelara works out who gets what.
Every customer gets their own plan.
Instead of one journey for a whole segment, each customer gets a plan: which message, which channel, when, including sending nothing.
Zelara's AI decisioning picks what's most likely to reach your goal, and updates the plan as new data arrives. It only chooses what your rules allow, and it shows you why it sent this, and why it didn't send that.
Thursday evening, in this customer's usual active hours
What would Zelara decide for your customers?
Bring one live campaign. We'll show you where the decisions would differ.
You learn what works for whom.
Every message and every outcome feeds back in. Zelara learns which content, channel and moment work for which customers, so each customer's plan gets better with every send.
Your team sees the same lessons in plain language: what works for whom, what to stop sending, and where a new idea is worth a brief.
Zelara doesn't just use your library. It tells you what belongs in it.
You see the lift, not just the activity.
Results are measured against a randomised control group that keeps getting your existing campaigns. So you see what Zelara adds over business-as-usual, on the outcome you care about: a deposit, a purchase, a renewal.
Against a randomised control group on bunq's existing campaigns. Reactivation means a completed transaction. Activation means a first deposit after registration. Significant at 95% confidence.
Read the bunq story →The specifics
For whoever on your team has to check the details.
- Works with
- Any CRM or messaging platform that supports programmatic sends, including Braze, HubSpot, Microsoft Dynamics, Iterable, Customer.io, Klaviyo, Bird, Resend and AWS SES. Can send through several at once.
- Channels
- Email, SMS, push, in-app, WhatsApp, on-site, landing pages and custom API. Ads in early access.
- Data
- Real-time, on top of Snowflake or Databricks, or through our API, message buses and batch imports. Your data stays in your systems.
- Content
- Created with Zelara, or brought in through the interface or API. Usable the moment it's approved.
- Rules you set
- Any rule you can express on your data. For example: campaign windows, customer profile properties such as products held, location, language or preferences, frequency caps, quiet hours, suppression and channel opt-ins. A brand-safety check on every item before sign-off.
- Your own models
- Feed in your own predictions, or plug in your own decisioning model and compare it with ours.
- Decision records
- Every decision is stored with the goal it served, the rules applied and the outcome expected for that customer. Open any one, or export them all.
Find out what your next campaign is leaving on the table.
Bring one programme you run today. In 20 minutes we'll show you where Zelara would decide differently, and how we'd prove the difference against what you send now.